o2 and ITV’s Love Island coupled up for a summer of social fun. We launched a 10-week, reactive campaign that included creator skits and reactions, Reddit memes and even content that made it into the telly ad break during the final.   

ITV said that we were their type on paper 😎. It was the most successful partnership campaign to date for the show. 56% higher engagement rate for O2 and 887k video views from our creator creative alone.